The retail industry is witnessing phenomenal growth and in the near future it is expected to be stronger than GDP growth, driven by changing lifestyles and by strong income growth. According to the New York Times "India's $300 billion retail market is growing even faster, about 30 percent annually…. India's retail sector is attractive because of the many family run, street corner stores, which have 97 percent of the nation's business"
What is Urja retail outlet
Urja retail outlet is the convenient neighborhood dairy store that retails the very popular dairy products under the URJA brand name. The central concept of the store is to provide the products directly to the customer. This gives the customer the assurance that he is buying genuine, pure and fresh products.
A convenient working model
Urja retail outlet is a very simple working model. It focuses on a niche retail segment. The customer benefit proposition is to provide pure and fresh dairy products. The stores receive fresh stock of products directly from the manufacturing plant. The stores will focus on giving customer service and convenience in the form of local home delivery by a unique bicycle man.
The Philosophy
Urja retail outlet promises to give the customer a delightful, wholesome experience by providing service, value and quality. Our products are pure, fresh and nutritious and are great value for money.